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Underhand Tactics; Neuro Marketing by Bringer, Benoit

There is a big chance that you unknowingly have fallen victim to a new controversial sales method called neuromarketing. It is a technique to subconsciously control the brain and is used by companies to manipulate consumers into buying their products. Given the ethical friction, it is no wonder that companies such as McDonalds are reluctant to be open about their neuromarketing agenda. In order to find out the truth, this documentary reaches out to the scientists conducting the researches.

About the Series
The documentary film Underhand Tactics, Neuromarketing is part of the series Cash Investigations, Underhand Tactics, Investigating Corporate Tactics. This new eight part series investigates the strategies of global corporations. Other episodes include Green Marketing, Sugar Overload, Tax Havens, High Frequency Trading, Planned Obsolescence, Toxic Labels and Disease Branding.

Director
Bringer, Benoit
Copyright Holder
Java Films SARL
Duration
56 min.
Year of release
2012
Language
English

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