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Underhand Tactics; Green Marketing by Canet, Jean-Pierre & Boudot, Martin

Green and eco friendly products are a worldwide trend, and big brands and companies nowadays proudly show off their newfound commitment in their ads and packaging. Yet, the activities of these same virtuous, eco friendly companies calls into question their commitment to the environment. This episode investigates the world of green marketing, socially responsible investing and subsequently, greenwashing.

About the Series
The documentary film Underhand Tactics, Green Marketing is part of the series Cash Investigations, Underhand Tactics, Investigating Corporate Tactics. This new eight part series investigates the strategies of global corporations. Other episodes include Neuromarketing, Sugar Overload, Tax Havens, High Frequency Trading, Planned Obsolescence, Toxic Labels and Disease Branding.

Director
Canet, Jean-Pierre & Boudot, Martin
Copyright Holder
Java Films SARL
Duration
46 min.
Year of release
2012
Language
English

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